Top 5 Ultracasual Games on iOS in Italy, Q1 2022

During the first quarter of 2022, the ultracasual gaming category on iOS in Italy saw notable performances from several popular titles. Here’s a closer look at the top 5 games and their key metrics:

Fill The Fridge! by Rollic Games had a spectacular start with its release in early February. Weekly downloads surged, peaking at around 42.5K by the week of February 28. Revenue saw a significant jump from $10 in the week of February 21 to approximately $294 by the end of February. Active users also showed a steady increase, reaching over 80K by the end of March.

AMAZE!!! from Crazy Labs maintained a consistent performance. Weekly downloads fluctuated between 2.3K and 6K, while revenue saw minor variations, peaking at $38 in the week of February 21. Active users remained stable, hovering around 13K to 18K throughout the quarter.

Draw it by Kwalee Ltd experienced a steady trend in weekly downloads, with numbers ranging from 2.5K to nearly 5K. Revenue was relatively stable, with a noticeable peak of $42 in the week of March 7. Active users showed a consistent trend, reaching around 9.8K in early January and maintaining similar levels through March.

Acrylic Nails!, another title from Crazy Labs, witnessed a gradual decrease in weekly downloads from a high of 7.9K in early January to about 1.5K by the end of March. Revenue peaked at $103 in mid-February but gradually tapered off. The app's active users ranged from 9.5K to over 20K during the quarter.

Sponge Art by AI Games FZ had a more modest performance. Weekly downloads started strong at 9.4K in late December but dropped to around 1.2K by the end of March. Active users showed a similar trend, starting at 11.7K in early January and settling around 3K by the end of the quarter.

These insights are based on data from Sensor Tower, where you can find more detailed analytics and trends.